The seven strategic shifts that help founders move their mindset and marketing from ad hoc activities to essential foundations that will support growth.
Startups often focus on the product: the tech, the features, the roadmap. And it makes sense - after all, that’s what you’re taking to market. But what separates a product that sells from one that scales is the story that connects what you do to why it matters.
A launch is exciting. The campaign, the push, the moment you put your product into the world.
But what happens after the launch is just as important. That’s where email nurture sequences come in.
Pernille Aggerholm
Sep 243 min read
Articles
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