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Ways of working together

Think Boldly works across brand narrative, marketing strategy, systems and execution. How we work together depends on your stage, goals and internal capability. Below are the most common ways clients engage. Each draws on the same core capabilities, applied at different levels of depth and involvement.

1

Fractional CMO

Senior marketing leadership to bring clarity, focus and momentum as you scale.

I embed with your team for a set number of hours each week to shape strategy, align priorities and guide execution across brand, marketing and growth.


Often includes:
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  • Brand narrative and messaging alignment

  • Clear connection between growth goals and marketing priorities

  • ICP definition and customer journey mapping

  • Lead generation and content direction

  • Collaboration across marketing, sales and product

  • Flexibility to increase support as your business grows
     

Best for lean teams who want senior leadership without hiring a senior in-house function.

2

Marketing Strategy + Marketing Assets

Strategy-led Marketing Foundations
A clear narrative, sharp strategy and the assets to bring it to life.


We develop a comprehensive marketing strategy alongside the key assets your team needs to execute with confidence and consistency.
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Packages are tailored to your needs and can include:
 

  • Brand Narrative and messaging 

  • Marketing and growth strategy 

  • CRM strategy and implementation 

  • Content and channel strategy

  • Sales and pitch materials

  • Event and conference materials

3

Strategic Direction & Implementation Guidance

A defined engagement to set direction, align stakeholders and create a roadmap your team executes with guidance. 

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This engagement is for teams who can execute internally but want a senior strategic lens to sharpen direction, align stakeholders and guide decision-making.

 

Best for:
Established teams who want clarity, focus and confidence without ongoing delivery support.​​

4

Growth & Brand Advisory 

Ongoing senior advisory support to help leaders and leadership teams make better marketing and growth decisions as the business evolves.

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This engagement is structured around regular check-ins focused on priorities, trade-offs and direction. 

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Best for:
Leaders who want experienced, external judgment to support positioning, growth decisions and momentum over time.

Get in touch –how can we help your business?

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